Rümi: Happy to Help

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A friendly reminder to homeowners: Rümi is happy to help.

The pandemic meant the planned Spring 2020 launch of the events-heavy Take Back Your Saturday campaign for Rümi would have to be delayed. So I partnered with the brilliant creatives at CULT to come up with a soft-launch campaign that would introduce homeowners to Rümi. 

We created 18 different 15 second video spots over 9 months, each one showcasing Rümi products and services AND delivering just a little bit of help to stressed-out homeowners. After all, Rümi was “Happy to help.”

SCOPE

18x 15 second spots

18x 6 second spots

10 months in market

Millions of impressions