Rümi Bundles

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The perfect villains for ludicrously perfect cleaning service bundles.

Smarter Creative can sometimes mean simpler creative. That’s what we pushed for with a digital-only campaign launching Rümi’s cleaning service bundles. 

We created incredibly simple thumb-stopping villainous dust-bunnies and stain monsters  and set them in opposition to the super and ludicrously clean bundles from Rümi.  From start to finish the entire campaign ideation through production lasted less than 8 weeks.