Notion

Creating performance ads that get results in the crowded SAS category.

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When it comes to social media and HTML performance ads the key to success is testing, testing, and more testing. For all-in-one collaboration software, Notion, I used Smarter Creative to develop a robust testing strategy and a suite of fresh Facebook and Instagram videos to test.

We put fresh spins on old value propositions, identified the most successful messages and visuals, and repeatedly refined our ad sets with our learnings to help Notion achieve aggressive growth goals.

RESULTS:

71% increase in CTR

66% increase in engagement rate

Created alongside Thrive Digital