Insurely
Smarter Creative gets passionate about home insurance.
TOUCHPOINTS:
Paid Social Videos
Paid Social Image Ads
Online Display
Credit: Thrive Digital
Insurely is a Canadian insurance start-up in a highly competitive and entirely forgettable marketplace. Our job was to get people to notice the new guy in the room who can service you better, and faster.
I led a junior team at Thrive Digital through the Smarter Creative process to generate thumb-stopping video spots in rapid time. We used the videos predominantly in YouTube and created no-audio versions to work in Instagram and Facebook.