Mirch: Brand Standards

Building credibility for a business before products go on sale.

We worked with Mirch to help the B2B office furniture start-up define its brand during their initial product development phase. Mirch needed to attract investors, and sales staff without fully realized product designs or renderings. So we built out robust brand standards to show the world the full potential of Mirch.

We introduced illustration, typography, color and logo standards. Then we used them to create robust investor pitch materials and sales recruitment tools.