Exro: Brand Vision

An e-mobility start-up gets a bolder brand vision.

Exro promised to make the world a better place with power regulators for electric vehicle drivetrains that could deliver more torque and optimized power usage for electric vehicles. That’s a mouthful, even for the engineers working at Exro.

With product prototypes already on the roads, we needed to give the Exro brand an emotional lift. We wanted to talk less about the technical details of Exro’s products, and more about the potential of a more powerful, electric future.

We crafted a brand essence and tagline “Do More/Use Less” that captured the potential of Exro and paired it with dynamic visuals. Then we tied it all together with a new brand purpose video.