Rümi Home Insurance

How do make a new insurance product line less boring? You don’t.

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Rümi launched a super boring insurance product line as part of a larger brand campaign. Thank goodness we had built an entire creative platform around being boring, because it doesn’t get much more boring than home insurance. 

While the concept was boring, the production was anything but. We used deadpan scripts and gorgeous Wes Andersen-inspired art direction to create a surreal personification of the Rümi brand. Wardrobe was custom dyed to brand colours and colour-matched to our digital and practical sets. 

Then we struck comedic gold in just two takes with wind machines and flying lawn furniture to get the performance just right.

TOUCHPOINTS:

Broadcast

Digital Video

Online Display