Rümi Brand Campaign

Refreshing a brand that no one seems to care about… in record time.

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Rümi Home Services has been in market in Alberta for three years. In that time one thing has been abundantly clear… homeowners don’t care about, and certainly don’t want to think about, things like gutter cleaning, furnace tune-ups, and garage door installations. 

So we leaned into that apathy for our latest campaign for Rümi to acknowledge that Rümi is BORING… that’s right… boring, but essential for your home. 

The campaign moved from brief through production to launch in less than 8 weeks… over the holiday season. Special thanks to the production geniuses at Meta in Calgary for finding a way.

TOUCHPOINTS:

Broadcast

Digital Video

Online Display