Penn Medicine

Inspiring doctors and patients to rethink their healthcare and imagine what’s next.

We know that you can’t invent a better tomorrow with incremental tweaks. Big, revolutionary change takes rebellious thinking and relentless questioning. The new Penn Medicine What’s Next campaign captures that willingness to imagine a better future and the drive to make it real.

The What’s Next campaign showcases Penn Medicine’s history of innovation and the latest groundbreaking discoveries and treatments developed at Penn Medicine in out of home billboards. Bold color, bright typography and brilliantly daring illustration challenge viewers to rethink what’s expected, and what’s possible, in health care.

The bold illustrations from our billboard campaign come to life in animated 15 and 30 second TV spots reminding our patients, and Penn Medicine staff, that what’s next in medicine must always begin with the courage to ask what if.