Rümi

Take Back Your Saturday while Rümi gets your home to-dos done.

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TOUCHPOINTS:

Television & Online Video

DOOH

Online Display

Events

Homeownership was supposed to be amazing, right? Dream fulfillment, excitement, pride… all of it. But most of us live in fear that something, anything, or everything could go wrong with our homes. Enter Rümi from ATCO Energy, a brand new home upkeep and repair service designed to deliver homeowner happiness.

I led the creative team at CULT to introduce Rümi to the world. Our creative plans were twice thwarted by the pandemic but our big idea: Take Back Your Saturday would live on, finally launching in the summer of 2021. 

From hot air balloons, to street fairs, and unforgettable backyard bbqs there’s a whole lot more excitement planned for Take Back Your Saturday while Rümi gets your home to-dos done.