ATCOenergy + Rümi

Beautifully simple creative for an extraordinarily complicated offer.

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Our creative brief was to explain a supposedly symbiotic relationship between a power company that no one cares about and a home fix-it company that no one’s ever heard of… in a digital banner and billboards.  And then we had to add an offer including credit with one, for a sign up with the other. Confusing? We thought so too. 

Our solution was to keep it simple; really, really simple. We reduced each service to an iconic visual and combined them with the logos. And then we had just a little bit of fun with it. 

Sometimes less really can be more. That’s smart creative.

TOUCHPOINTS:

Broadcast Sponsorship

Digital Video

Online Display

Out of Home